At pk977, your privacy is not just a legal obligation — it is a core commitment. This Privacy Policy explains exactly what personal data we collect when you use our platform, how we use it, who we share it with, and what rights you hold as a pk977 user. We encourage every player to read this document carefully before registering an account.
Overview
Six key things every pk977 user should know about how their data is handled.
pk977 collects personal data strictly necessary for account management, payment processing, KYC verification, and responsible gaming compliance. We do not collect data speculatively.
All data transmitted between your device and pk977 is protected by SSL/TLS encryption. Sensitive data at rest — including payment details and identity documents — is stored using industry-standard encryption protocols.
pk977 does not sell, rent, or trade your personal information to third-party marketers. Your data is shared only with parties that directly support the delivery of pk977 services, under strict confidentiality obligations.
You have the right to access, correct, export, and request deletion of your personal data at any time by contacting pk977 support. We aim to fulfil all data requests within 30 days of receipt.
pk977 uses cookies to maintain session state, personalise your experience, and analyse platform performance. No third-party advertising cookies are deployed on the pk977 platform.
Whenever pk977 makes a material change to this Privacy Policy, registered users will be notified via email or an in-platform alert before the change takes effect. The updated policy will always be available at pk977.app/privacy-policy.
pk977 is an online sportsbook and casino platform accessible at https://pk977.app, operated for and marketed primarily to English-speaking users in Pakistan. References to "pk977", "we", "us", and "our" throughout this Privacy Policy refer to the pk977 platform and its operating entity.
As the operator of pk977, we act as the data controller in respect of all personal data collected from users of this platform. This means we are responsible for determining the purposes and means by which your personal data is processed. If you have any questions about our role as data controller or about the contents of this Privacy Policy, please contact our support team via the details provided in Section 15.
pk977 collects the following categories of personal data from its users:
pk977 collects personal data through the following means:
| Collection Method | Examples |
|---|---|
| Direct submission by you | Registration form, KYC document uploads, deposit and withdrawal requests, support chat conversations, email correspondence |
| Automated platform activity | Login records, betting activity logs, session data, PKR Wallet transaction history |
| Technical systems | Cookies, server logs, IP address capture, device fingerprinting for fraud prevention |
| Third-party payment processors | Transaction confirmation data returned by JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and 1LINK following successful payment processing |
| KYC verification partners | Identity verification results and document authenticity assessments returned by pk977's third-party KYC service providers |
pk977 uses personal data collected from users for the following specific purposes:
pk977 processes your personal data on the following legal grounds depending on the nature of the processing activity:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract (your use of pk977 services) |
| Payment processing and transaction records | Performance of a contract; legal obligation |
| KYC identity and age verification | Legal obligation; legitimate interest (fraud prevention) |
| Anti-fraud and AML monitoring | Legal obligation; legitimate interest (platform security) |
| Responsible gaming monitoring | Legitimate interest (player welfare); legal obligation |
| Customer support interactions | Performance of a contract; legitimate interest |
| Marketing communications (email/SMS) | Consent (where required); legitimate interest (where permitted) |
| Platform analytics and improvement | Legitimate interest (improving pk977 services) |
pk977 does not sell your personal data to third parties. We share personal data only in the following limited circumstances and only to the extent necessary for the stated purpose:
To process deposits and withdrawals, pk977 shares necessary transaction data with Pakistani payment processors including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and 1LINK. These providers receive only the data required to execute the specific payment instruction.
pk977 works with third-party identity verification providers to complete KYC checks on users. These providers receive identity document images and personal details submitted by you solely for the purpose of conducting verification checks. They are contractually prohibited from using this data for any other purpose.
pk977 uses cloud hosting, database management, and cybersecurity services provided by reputable technology companies. These providers process data on pk977's behalf under data processing agreements that impose strict confidentiality and security obligations.
pk977 will disclose personal data to regulatory bodies, law enforcement agencies, or other competent authorities where required to do so by applicable law, court order, or regulatory directive. In such cases, pk977 will disclose only the minimum data required to satisfy the legal obligation.
In the event of a merger, acquisition, restructuring, or sale of assets involving the pk977 platform, user personal data may be transferred to the acquiring entity as part of the transaction. Users will be notified of any such transfer and of their options in relation to their data prior to completion of the transaction where reasonably practicable.
pk977 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account registration and identity data | Duration of active account + 5 years following account closure |
| KYC documents and verification records | 5 years from the date of verification or account closure, whichever is later |
| Financial transaction records | 7 years from the date of the transaction (statutory AML retention requirement) |
| Betting and gaming activity logs | 5 years from the date of the relevant activity |
| Customer support correspondence | 3 years from the date of the most recent interaction |
| Marketing consent records | Until consent is withdrawn, plus 1 year for audit purposes |
| Technical logs (IP, device, session) | 12 months from the date of capture |
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in accordance with pk977's data disposal procedures. Anonymised data that can no longer be linked to an identifiable individual may be retained indefinitely for statistical and analytical purposes.
Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device on subsequent visits and to store certain preferences or session information. pk977 uses cookies to provide a functional, personalised, and secure platform experience.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Maintain your logged-in session, remember your PKR Wallet state, and ensure platform security features function correctly | No — required for core function |
| Functional | Remember your language preferences, odds format selection (decimal/fractional), and last-viewed sport or market | Yes — disabling may reduce experience quality |
| Analytics | Collect anonymised data on how users navigate pk977 to help improve platform performance and content relevance | Yes — opt out via cookie settings |
pk977 does not deploy advertising cookies, retargeting pixels, or third-party social media tracking scripts on its platform. Your browsing behaviour on pk977 is not shared with external advertising networks.
You can manage cookie preferences through your browser settings. Most modern browsers allow you to block or delete cookies, though disabling strictly necessary cookies will prevent you from logging in and using the pk977 platform. Instructions for managing cookies are available through your browser's help documentation.
pk977 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
As a pk977 user, you hold the following rights in respect of your personal data. To exercise any of these rights, please contact pk977 support via live chat or email at [email protected]. We aim to respond to all valid data requests within 30 calendar days.
Request a copy of all personal data that pk977 holds about you, including account data, transaction history, and any KYC records.
Request correction of any inaccurate or incomplete personal data pk977 holds about you, such as a misspelled name or outdated address.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to pk977's legal retention obligations.
Request that pk977 temporarily pause the processing of your data while a dispute regarding accuracy or lawfulness of processing is resolved.
Request your personal data in a structured, commonly used, machine-readable format so that it can be transferred to another service provider.
Object to pk977 processing your data for marketing purposes or on the basis of legitimate interest. Marketing opt-outs take effect within 5 business days.
pk977 is strictly an adults-only platform. Access to and use of pk977's sportsbook, casino, and any other wagering services is prohibited for any individual under the age of 21. pk977 does not knowingly collect, store, or process personal data from individuals under the age of 21.
During the registration process, pk977 requires users to confirm their date of birth and agree that they are 21 years of age or older. pk977 reserves the right to conduct additional age verification checks at any time, including requesting a copy of a government-issued CNIC or passport. Any account found to belong to a user under the age of 21 will be immediately and permanently closed, and all associated funds will be forfeited in accordance with pk977's Terms & Conditions.
If you are a parent or guardian and have reason to believe that a minor has registered an account on pk977, please contact us immediately at [email protected] so that we can take appropriate action without delay.
The pk977 platform integrates with a number of third-party services that are essential to its operation. While pk977 carefully selects its third-party partners and requires them to handle user data in accordance with strict contractual data protection obligations, pk977 is not responsible for the independent privacy practices of these third parties.
Third-party service categories used by pk977 include:
pk977 does not embed third-party social media widgets, advertising networks, or external tracking scripts on its platform that would allow those third parties to collect data about your pk977 browsing activity.
pk977 is a platform focused on the Pakistani market and processes the majority of its user data within infrastructure located in the region. However, some third-party technology and service providers used by pk977 may process data in other jurisdictions as part of their global infrastructure.
Where personal data is transferred outside Pakistan, pk977 takes reasonable steps to ensure that appropriate safeguards are in place to protect your data in a manner consistent with this Privacy Policy. Such safeguards may include contractual data protection clauses, standard contractual provisions, or reliance on the recipient country having an adequate level of data protection as determined by relevant authorities.
pk977 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, applicable law, or the services we offer. When we make material changes to this policy, we will notify registered users via email to the address associated with their pk977 account, or via a prominent in-platform notification, before the changes take effect.
Non-material changes — such as clarifications, corrections of typographical errors, or reorganisation of content that does not alter the substance of the policy — may be published without prior notice. The effective date at the top of this Privacy Policy will always reflect the date of the most recent revision.
Your continued use of the pk977 platform following the effective date of a revised Privacy Policy constitutes your acceptance of the changes. If you do not agree with any changes to this Privacy Policy, you should cease using pk977 and contact support to close your account.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way pk977 handles your personal data, please reach out to us through the following channels:
When submitting a data rights request, please provide sufficient information to allow us to verify your identity. This is necessary to ensure that personal data is not disclosed to or amended by an unauthorised third party.
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